Stakeholder Outreach
We recognize that our reach extends far beyond the rails, so Union Pacific engages a broad range of perspectives in developing citizenship and sustainability priorities. We consider the needs, opinions and ideas of each of the groups affected by our business and reach out to them through a variety of channels.
Communication Channels
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Communities
- Union Pacific volunteers
- Union Pacific Foundation community-based grants
- UP CARES, crossing accident reduction and education safety program
- Employee and corporate giving
- Nationwide, 24-hour emergency hotline: 1-888-877-7267
- Safety training for fire and law enforcement personnel
- Union Pacific/community emergency response committees
- Employee recruiting
- State-specific Public Affairs contacts and outreach efforts
- Public-private partnerships
- Facebook and Twitter
Customers
- Web Portal
- National Customer Service Center
- Union Pacific account representatives
- Advertising and marketing campaigns
- Customer on-boarding team
- Electronic commerce capabilities
- Industry-specific customer education seminars
- Customer news and service updates
- Events and trade shows
- Monthly customer satisfaction surveys
- Partnerships and memberships
- Supply chain impact evaluation for customers
- Pinnacle Awards for chemicals customers
- Innovative customer partnerships, including TRANSCAER
- News releases
- RSS feed
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Employees and Retirees
- UPOnline daily news updates
- Employees website
- Employee ethics hotline
- InsideTrack employee newsletter
- Union Pacific Information Television
- Senior management field visits and town halls
- Online town halls
- Craft-specific and regional employee newsletters
- Labor Relations Connection, an online portal for union employees
- Retirees and Families website
- UP Voices grassroots employee network
- Employee Resource Groups
- Safety policies, training and certification programs
- Education assistance and management training
- Friend-to-Friend employee network
- Performance management
- Facebook and Twitter
- Surveys and focus groups
- Leadership meetings
- Reward and recognition programs
- Employee clubs
- Business ethics bulletins
- Peer Support
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Investors
Regulatory Officials
- Voluntary participation in initiatives, including the Environmental Protection Agency's (EPA) SmartWay Transportation Partnership
- Union Pacific's environmental management program
- Ongoing dialogue via our Washington, D.C.-based staff
- Association of American Railroads participation
- Ongoing cooperation with the California Air Resources Board and other agencies
- Employee and corporate regulatory and legislative advocacy
- News releases
- RSS feed
Suppliers
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