Stakeholder Outreach

Union Pacific intersects with many different groups in communities where we operate, so we engage a broad range of perspectives when developing citizenship and sustainability priorities.

We consider the needs, opinions and ideas of multiple groups affected by our business, and we reach out to them through a variety of channels.

These groups include:

  • Customers
  • Employees
  • Communities
  • Suppliers
  • Investors
  • Policy makers and regulators
  • Advocacy groups.
Communication Channels

Communities

  • Employee volunteers
  • Union Pacific Foundation community-based grants
  • UP CARES, crossing accident reduction and education safety program
  • Employee and corporate giving
  • Nationwide, 24-hour emergency hotline: 888-877-7267
  • Safety training for fire and law enforcement personnel
  • Union Pacific and communities joint emergency response committees
  • Employee recruiting
  • State-specific Public Affairs contacts and outreach
  • Public-private partnerships
  • Facebook, LinkedIn, Twitter and other social media channels
  • Community Ties
  • Event sponsorships

Customers

  • Union Pacific account representatives
  • National Customer Service Center
    Regularly scheduled customer satisfaction surveys
    Web portal
  • Advertising and marketing
  • Electronic commerce capabilities
  • Industry-specific customer education seminars
  • Customer news and service updates
  • Events and trade shows
  • Partnerships and memberships
  • Supply chain impact evaluation for customers
  • Pinnacle Awards for chemicals customers
  • Innovative customer partnerships, including TRANSCAER
  • Carbon Emission Estimator
  • News releases
  • RSS feed

Employees and Retirees

  • UPOnline daily news updates
  • Employees website
  • Employee ethics hotline
  • Business ethics bulletins
  • InsideTrack employee newsletter
  • Union Pacific Information Television
  • Senior management field visits and town halls
  • Online town halls
  • Craft-specific and regional employee newsletters
  • Labor Relations Connection, an online portal for union employees
  • Retirees and Families website
  • UP Voices grassroots Network
  • Employee Resource Groups
  • Safety policies, training and certification programs
  • Education assistance and management training
  • Friend-to-Friend employee network
  • Performance management
  • Surveys and focus groups
  • Leadership meetings
  • Reward and recognition programs
  • Employee Clubs
  • Peer Support
  • Chairman's Letters
  • Family Days

Investors

Regulatory Officials

  • Voluntary participation in initiatives, including the Environmental Protection Agency's (EPA) SmartWay Transportation Partnership
  • Union Pacific's Environmental Management Program
  • Ongoing dialogue via our Washington, D.C.-based staff
  • Participation in the Association of American Railroads
  • Ongoing commitment to meet voluntary agreements with the California Air Resources Board and at other states
  • Ongoing collaboration with U.S. Customs and Border Protection
  • Employee and corporate regulatory and legislative advocacy
  • News releases
  • RSS feed

Suppliers