Stakeholder Outreach

img_sustain_mariachi

A youth mariachi band greeted the Union Pacific Heritage
 Fleet as it arrived in Eagle Pass, Texas, for one of the
company’s more than 200 events in 2012, celebrating Union Pacific’s
150th anniversary.

We recognize that Union Pacific intersects with many different groups in the communities where we operate, so we engage a broad range of perspectives in developing citizenship and sustainability priorities.

We consider the needs, opinions and ideas of each of the groups affected by our business and reach out to them through a variety of channels.

Communication Channels

Communities

  • Employee volunteers
  • Union Pacific Foundation community-based grants
  • UP CARES, crossing accident reduction and education safety program
  • Employee and corporate giving
  • Nationwide, 24-hour emergency hotline: 888-877-7267
  • Safety training for fire and law enforcement personnel
  • Union Pacific/community emergency response committees
  • Employee recruiting
  • State-specific Public Affairs contacts and outreach
  • Public-private partnerships
  • Facebook, LinkedIn, Twitter and other social media channels

Customers

  • Web portal
  • National Customer Service Center
  • Union Pacific account representatives
  • Advertising and marketing campaigns
  • Customer on-boarding team
  • Electronic commerce capabilities
  • Industry-specific customer education seminars
  • Customer news and service updates
  • Events and trade shows
  • Monthly customer satisfaction surveys
  • Partnerships and memberships
  • Supply chain impact evaluation for customers
  • Pinnacle Awards for chemicals customers
  • Innovative customer partnerships, including TRANSCAER
  • News releases
  • RSS feed

Employees and Retirees

  • UPOnline daily news updates
  • Employees website
  • Employee ethics hotline
  • InsideTrack employee newsletter
  • Union Pacific Information Television
  • Senior management field visits and town halls
  • Online town halls
  • Craft-specific and regional employee newsletters
  • Labor Relations Connection, an online portal for union employees
  • Retirees and Families website
  • UP Voices grassroots Network
  • Employee Resource Groups
  • Safety policies, training and certification programs
  • Education assistance and management training
  • Friend-to-Friend employee network
  • Performance management
  • Surveys and focus groups
  • Leadership meetings
  • Reward and recognition programs
  • Employee clubs
  • Business ethics bulletins
  • Peer Support

Investors

Regulatory Officials

  • Voluntary participation in initiatives, including the Environmental Protection Agency's (EPA) SmartWay Transportation Partnership
  • Union Pacific's environmental management program
  • Ongoing dialogue via our Washington, D.C.-based staff
  • Association of American Railroads participation
  • Ongoing collaboration with the California Air Resources Board and other agencies
  • Ongoing collaboration with U.S. Customs and Border Protection
  • Employee and corporate regulatory and legislative advocacy
  • News releases
  • RSS feed

Suppliers