History of the UP Logo
- 1868-1886 Decorative Victorian Logos
- 1887-1892 Early Shields
- 1893-1896 Finacial Panic
- 1897-1913 E.H. Harriman Logos
- 1914-1932 The 'System' Logos
- 1933 Return to the Harriman Logo
- 1934-1949 Pearl Harbor and Streamline Styling
- 1950-1968 Modernism Style Logos
- 1969-1982 The Railroad and Corporation
- 1982-1985 UP-MP Merger Logos
- 1986-2001 Shield and Logotype
- 2002 - Today Shield and Buliding America SM
- A Sampling of Specialty UP Shields
1986-2001 Shield and Logotype
Official UP Identifiers
The company was built from a need to link a nation east and west more than 140 years ago. Its logo, the Union Pacific Shield, is now synonymous with customer service and partnership. The shield's history is not only a symbol of strength forged from determination in adversity, but also a symbol of the American heritage.
1969 Shield
The 1981 Logotype
Boxcar with the 1969 UP Shield
1996
Official Union Pacific Railroad "Identifier Guidelines," a graphic standards manual for use of the logos, was printed. Authorized logos were brought out in computer file formats.
