1986-2001 Shield and Logotype

Official UP Identifiers

The company was built from a need to link a nation east and west more than 140 years ago. Its logo, the Union Pacific Shield, is now synonymous with customer service and partnership. The shield's history is not only a symbol of strength forged from determination in adversity, but also a symbol of the American heritage.
1969 Shield

1969 Shield

1981 Logotype

The 1981 Logotype

Boxcar with 1969 Shield

Boxcar with the 1969 UP Shield

1996
Official Union Pacific Railroad "Identifier Guidelines," a graphic standards manual for use of the logos, was printed. Authorized logos were brought out in computer file formats.