History of the UP Logo
- 1868-1886 Decorative Victorian Logos
- 1887-1892 Early Shields
- 1893-1896 Finacial Panic
- 1897-1913 E.H. Harriman Logos
- 1914-1932 The 'System' Logos
- 1933 Return to the Harriman Logo
- 1934-1949 Pearl Harbor and Streamline Styling
- 1950-1968 Modernism Style Logos
- 1969-1982 The Railroad and Corporation
- 1982-1985 UP-MP Merger Logos
- 1986-2001 Shield and Logotype
- 2002 - Today Shield and Buliding America SM
- A Sampling of Specialty UP Shields
1914-1932 The 'System' Logos
Building the Railroad Without SP
The 1914 System Shield
Following the separation from the Southern Pacific, Union Pacific immediately began consolidating its affiliated rail lines. For the next 18 years, wholly owned railroads, such as the Oregon Short Line, were prominently placed under the UP umbrella. UP called themselves a "System."
1914
The small "Standard Road of the West" is removed from the escutcheon, and a large word "System" is added underneath "Union Pacific" as the Oregon Short Line and Oregon Washington Railroad & Navigation Co. are integrated into the railroad. The two new lines were given "knockoff shields" to help visually integrate them with the company in the minds of the public.
1929
UP Stages, a joint venture between Union Pacific and Chicago and North Western Railway, also was given a "knock-off" shield.
