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Union Pacific Launches Social Media-Based High School Senior Photo Safety Campaign
Omaha, Neb., June 18, 2015
Union Pacific Railroad today launched a new social media campaign urging photographers and high school seniors to refrain from taking photographs on or near train tracks. Through startling videos, the campaign compares the dangers of snapping photos on the tracks to posing for senior pictures on a busy highway. Neither are safe locations. The campaign launched exclusively on social media channels Facebook, Twitter, Instagram and YouTube.
According to the Federal Railroad Administration (FRA), more than 500 people in the United States were killed in 2014 while walking or standing on railroad property, which is trespassing according to federal law.
"Union Pacific launched this campaign to combat the alarming and growing trend of photographers staging high school senior photo shoots on train tracks," said Bob Turner, Union Pacific senior vice president - Corporate Relations. "Union Pacific trains operate in more than 7,300 U.S. communities, and this campaign encourages photographers and high school seniors to embrace the safety benefits of shooting senior photos a safe distance from train tracks."
Union Pacific invites photographers and the class of 2016 to spread their creativity by sharing the Senior Photo Safety videos available at www.up.com/PhotoSafety with the hashtag #TracksAreForTrains. Photographers and the class of 2016 can share their senior photos taken in creative locations using the hashtag #SafeSeniorPhoto.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2005-2014, Union Pacific invested more than $31 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
The statements and information contained in the news releases provided by Union Pacific speak only as of the date issued. Such information by its nature may become outdated, and investors should not assume that the statements and information contained in Union Pacific's news releases remain current after the date issued. Union Pacific makes no commitment, and disclaims any duty, to update any of this information.
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Aaron Hunt
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amhunt@up.com
@aaronmhunt