Union Pacific's High School Photo Safety Campaign Named 2016 Telly Awards Winner
Omaha, Nebraska, April 6, 2016
Union Pacific Railroad's social-media based high school photo safety campaign is a 2016 Telly Awards Bronze winner. The campaign urges photographers and high school seniors to refrain from taking photographs on or near railroad tracks.
Through startling videos, Union Pacific compares the dangers of snapping photos on tracks to posing for senior pictures on a busy road. Neither are safe locations. The campaign airs exclusively on social media channels. Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications to develop the creative.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
A judging panel of more than 500 accomplished industry professionals judged the competition, evaluating entries to recognize distinction in creative work. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as Bronze Telly winners.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2006-2015, Union Pacific invested approximately $33 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
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