Union Pacific Railroad Safety Videos Receive Telly Awards
Omaha, Neb., July 24, 2017
The Telly Awards named Union Pacific a Bronze winner for two "Your Life is Worth the Wait" videos urging drivers to stop for trains at railroad crossings. The videos were part of Union Pacific’s 2016 rail safety campaign, which reached approximately 32 million people on YouTube, Facebook, Twitter and Instagram.
One video follows a hurried woman weaving her car through traffic to avoid being late to a high-stakes job interview. She considers racing an approaching train across a railroad crossing to avoid being delayed. The woman slams on the brakes and recognizes stopping the car prevented a catastrophic accident. She sees her daughter’s picture and realizes her life was worth the wait.
The second video features a teen racing his truck to get his date home before curfew. The young woman tells him to hurry as a train moves toward a railroad crossing they need to pass. The truck stops just seconds before the train passes. Both teens realize waiting for the train to pass saved their lives, while the young woman calls her father to let him know she will be late.
Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications to develop the award-winning videos. Founded in 1979, the Telly Awards is the premier award honoring outstanding content for television and cable, digital and streaming and non-broadcast distribution. Winners include companies, agencies, production companies, television stations, cable operators and corporate video departments.
More than 500 accomplished industry professionals judged the competition, evaluating entries to recognize distinction in creative work. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as Bronze Telly winners.
ABOUT UNION PACIFIC
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. In the last 10 years, 2007-2016, Union Pacific invested approximately $34 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
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