Daniela Zarza, director-Mexico, Marketing and Sales, is a trailblazer not only at Union Pacific, but in the entire shipping industry.
Zarza, the first female to hold her position at Union Pacific, has been a driving force behind growing the railroad’s business and expanding its intermodal services. Her work increased access to intercontinental, cross-border service solutions, representing 4% of UP’s business mix.
Recognizing these achievements, among others, Profiles in Diversity Journal named Zarza to its short list of 2023 Latino Leadership Award winners.
Zarza joined Union Pacific in 2013 as an intermodal manager, developing cross-border opportunities with Kansas City Southern through Laredo, Texas. She implemented the Eagle Premium Service with Mexican railroad Ferromex, the intermodal service from Monterrey, Nuevo León, and Silao, Guanajuato.
In 2015, Zarza became director of Union Pacific's Autos and Intermodal business unit, taking responsibility for finished vehicles, auto parts and intermodal business, which today represents 57% of UP business in Mexico.
Zarza is vice president of the Mexican Association of Intermodal Transportation (AMTI) and served on its board from 2013 to 2018. She also has served as chair of the Mexico US Automotive Rail (MUAR) committee since 2020.
To her peers, Zarza is known as a mentor and adaptable leader who engages personally with the teams she leads, providing development opportunities and forging relationships.
“While the Mexico intermodal market has come a long way, there's still a lot of room for growth, and with it comes a dynamic load of work that requires a talented workforce to battle barriers,” Zarza said. “I feel a great responsibility to share my experience to develop and attract the leaders of tomorrow's intermodal transportation industry, and I'm looking forward to embracing my role as a leader and using it as a platform for advocacy and talent development.”
Zarza is a graduate of Union Pacific’s Leadership Development Program (LDP).