Union Pacific Celebrates Rail Safety Week in Communities
Omaha, Neb., September 21, 2017
Union Pacific will celebrate U.S. Rail Safety Week as part of its continued efforts to educate the public about staying safe near rail operations in its communities, Sept. 24-30, 2017. Outreach events are scheduled during the first national observance week designated by the U.S. Department of Transportation and Operation Lifesaver, a nonprofit rail safety education organization. Union Pacific will host Crossing Accident Reduction, Education and Safety (UPCARES) events with law enforcement officers who monitor driver behavior at railroad crossings from inside a Union Pacific locomotive.
“Rail Safety Week participation will help raise awareness about the importance of drivers and pedestrians using caution anytime they approach railroad crossings," said Rod Doerr, Union Pacific vice president - Safety. "We care about our communities and urge everyone to slow down, look both ways and stop for approaching trains to prevent accidents."
Union Pacific launched a digital and social media public railroad safety campaign with videos addressing risky behavior on Facebook, YouTube, Hulu and online news sites. Two interactive videos follow hurried drivers tempted to beat trains and ask viewers to choose the ending by choosing ‘cross’ or ‘don’t cross.’ Watch and share Union Pacific’s Your Life is Worth the Wait videos at www.up.com/worththewait. Spanish-language public rail safety videos available at www.up.com/mereceesperar.
In a second set of videos, Union Pacific uses animation to address pedestrian safety and the dangers of taking selfies on railroad tracks. One features a soccer fan taking a selfie on the middle of the field during game action and another shows young women taking selfies in front of landmarks. While there are many unique and safe places to take selfies, Union Pacific reminds viewers that railroad tracks are not among them. Watch and share Union Pacific’s photo safety videos at www.up.com/photosafety.
ABOUT UNION PACIFIC
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. In the last 10 years, 2007-2016, Union Pacific invested approximately $34 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix is classified into its Agricultural Products, Energy, Industrial and Premium business groups. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
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