Union Pacific Engages with Customers on Journey to Grow and Win Together

Exec Forums Collage | MR

Clockwise from left, Union Pacific CEO Jim Vena; Executive Vice President-Marketing and Sales Kenny Rocker; and Executive Vice President and Chief Information Officer Rahul Jalali.

Through strategic investments, innovative solutions and open dialogue, Union Pacific is focused on growing with its customers. As part of that journey, Union Pacific hosted three events in Omaha with more than 150 customers from its Bulk, Industrial and Premium teams, fostering conversations on how best to meet their evolving needs.

Across all commodities, the message focused on customers being at the heart of Union Pacific’s growth strategy. During each event, CEO Jim Vena walked attendees through the Safety, Service and Operational Excellence = Growth strategy and discussed how the railroad’s unmatched franchise is positioned to help them win in their markets.

Kenny Rocker, executive vice president-Marketing and Sales, spoke on what it takes to win together with customers: collaborating and investing for growth, improving supply chain visibility and driving sustainable solutions together.

“We’re committed to delivering the safe and reliable service we sold you, investing in our network and innovating with technology and new product offerings to better serve you,” Rocker said.

This year alone, Union Pacific will invest $3.4 billion on infrastructure (nearly $10 million a day), including renewal, equipment, technology and network expansion. Over the past five years, the railroad has invested significantly on long-term growth projects, introducing nine new intermodal service products and adding 11 new lanes out of Port Houston. On the carload side, Union Pacific extended its reach through transload sites and industrial parks. For example, Prime Pointe Industrial Park near Dallas, Texas, is a 3,000-acre industrial site master planned for Union Pacific rail service that demonstrates how the railroad uses focus sites to drive carload and intermodal growth.

Technology upgrades also have been a focus, with Union Pacific deploying and enhancing its suite of Application Program Interfaces (APIs). Customer Vision will soon be rolled out, improving visibility and enhancing the management of customer shipments, making it easier to do business with Union Pacific.

Customers valued the opportunity to hear directly from members of Union Pacific’s senior leadership team, including Vena, Rocker, Eric Gehringer, executive vice president-Operations; and Rahul Jalali, executive vice president and chief information officer. Each team’s leader, including Jacque Bendon, senior vice president-Industrial; Jason Hess, senior vice president-Bulk; and Kari Kirchhoefer, senior vice president-Premium, contributed insights on developing rail solutions designed to support customer growth, emphasizing the importance of collaboration and investment for mutual growth.

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