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Shield and Logo

Official UP Identifiers

The company was built from a need to link a nation east and west more than 160 years ago. Its logo, the Union Pacific Shield, is now synonymous with customer service and partnership. The shield's history is not only a symbol of strength forged from determination in adversity, but also a symbol of the American heritage.
Image: 1969 Shield
Image: The 1981 Logotype
Image: Boxcar with the 1969 UP Shield

1996
Official Union Pacific Railroad "Identifier Guidelines," a graphic standards manual for use of the logos, was printed. Authorized logos were brought out in computer file formats.