Growth
October 21, 2026
Union Pacific Brings Customers Together to Shape the Future Customer Experience
Union Pacific welcomed customers to Omaha for its Tips, Tools & Technology Day, a collaborative event focused on enhancing the customer experience through technology, process improvements and direct customer feedback.
The event featured discussions on merger integration planning, customer portal enhancements, invoicing innovation, AI applications, data sharing, and shipment visibility. Customers also had the opportunity to provide input on future tools and processes designed to make doing business with Union Pacific easier and more efficient.
“We’ve assembled a go-to group of customers, covering all industries, to give us honest feedback on what we do well and what we can improve upon,” said Kenny Rocker, executive vice president-Marketing and Sales. “This group will help us shape the customer journey for a combined Union Pacific-Norfolk Southern network.”
The merger integration discussion resonated with attendees, with 73% of survey participants reporting increased confidence in integration following the session.
Customer feedback is at the center of everything Union Pacific does, guiding ongoing investments in technology and innovation that support a simpler, more connected customer experience.