Union Pacific Provides Key Assist to RoyOMartin’s Rail Safety Campaign

As part of this initiative, Jacob Stockton reached out to Union Pacific Railroad for assistance in rail safety messages and communication ideas, including help with a series of safety videos put together by RoyOMartin’s communications team.

Union Pacific, which serves three of RoyOMartin’s wood-product producing facilities, was a natural fit. The two companies have a strong commercial relationship dating back decades, and Union Pacific – through its Marketing and Sales Department – was more than happy to coordinate a call between the two companies’ safety and communications teams and to share resources.

“We appreciated all the resources Union Pacific provided to ensure our campaign’s success,” Stockton said. “These kinds of alliances are rare in the corporate world, and we are grateful for the time and energy Union Pacific invested in the project.”

For Union Pacific, it was a great way to reinforce public safety messaging with one of its valued customers.

“We love talking about safety, and we couldn’t have been more impressed with RoyOMartin’s safety culture and all the work they put into learning about rail safety and spreading the message to their employees,” said Buck Russel, senior supervisor-Public Safety for Union Pacific.

At Union Pacific’s suggestion, Russel, along with members of Union Pacific’s Operating, Marketing and Sales, and Public Affairs teams, even participated in a Safety Day at RoyOMartin on Oct. 15, helping to provide two safety sessions.

RoyOMartin, which uses domestic raw material to manufacture superior wood products, is a family-owned American company known as a leader in the timber and wood products industry. Its railroad safety campaign included inspirational and instructional safety videos, stickers for hard hats, additional signage at train track crossings near its facilities, and safety messages displayed on its intracompany closed-circuit television.